A reputed IT company is looking for a Digital Marketing Executive (B2B) who can strategize, execute, and optimize campaigns that generate qualified leads, strengthen our brand presence, and support our sales pipeline.
Key Responsibilities:
• Drove B2B lead generation and brand visibility through integrated digital marketing strategies
• Managed LinkedIn, email, SEO, and SEM campaigns for enterprise and industrial audiences
• Executed ABM and remarketing campaigns for key target accounts and industries
• Performed audience research and segmentation using Tracxn, Sales Navigator, and Zoho CRM
• Aligned marketing initiatives with Inside Sales & Presales teams to support account goals
• Created and optimized blogs, case studies, landing pages, and newsletters
• Tracked and analyzed performance using Google Analytics & Search Console, reporting on ROI and conversions
• Coordinated with design and content teams to deliver effective creatives and ad copy
This role requires:
• Strong understanding of lead funnels, ABM, and inbound marketing
• Proficient in Zoho CRM, LinkedIn Sales Navigator, Tracxn, Google Ads, and analytics tools
• Hands-on experience with SEO, SEM, content marketing, and email automation
• Excellent written and verbal communication skills
• Data-driven and analytical mindset with a focus on performance insights
Good to Have:
• Experience running LinkedIn Ads and Google Ads for B2B clients
• Working knowledge of Zoho Campaigns, SEMrush, and Mailchimp
• Understanding of industrial automation, IoT, and digital transformation domains
• Strong creative thinking with the ability to independently develop campaign ideas
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